Matthew has been more than just a sports science coach —he’s been an architect of the sports performance industry. As the founder of Xceleration, he has spent his career revolutionizing training techniques and mentoring the next generation of specialists.
His track record speaks for itself, spanning from Olympic gold to NFL first-round picks. Under his guidance, Xceleration has become a magnet for the world’s best talent, all driven by a singular mission: moving the science of greatness forward.
​
Matthew didn’t build Xceleration by following the rules; he built it by rewriting them.
For thirty years, Matthew has been the "secret weapon" behind the scenes of global sport—the quiet innovator responsible for many of the principles and performance norms that define the industry today. While his track record includes 1,000’s of success stories, his most enduring legacy is his role as a mentor, inspiring the vast performance community to think outside of the box, to innovate and breathe passion into everything they do. Matthew has spent three decades fostering a "forever learning" culture, shaping the next generation of performance experts and global consultants. He understands that to move the science of greatness forward, you must first empower the people responsible for delivering it.
For Matthew, sports performance is a deeply personal craft. His approach has always been defined by an obsessive attention to detail and a profound respect for the athletes who entrust him with their careers.
​
This lifelong commitment to his "performance family" is what ultimately led to the creation of PR Juice. After thirty years of observing the specific physiological stresses his athletes faced, Matthew felt a calling to develop a solution that mirrored the high-touch, high-care environment of his training team and facility.
​
Black Bottle Labs is the culmination of those 30 years of listening. PR Juice isn't just a supplement; it’s a gesture of gratitude to the athletes—past and present—who inspired Matthew to seek a formula of this magnitude. It represents the intersection of elite science and genuine human care.
​
​
​